Find the commercial constraint before investing in another solution.

A diagnosis, not a pitch.

Most companies spend on the wrong fix because they have never had the whole commercial system read at once. A new website, more ad spend, another tool, or a rebrand gets bought to solve a problem that lives somewhere else entirely. The diagnostic exists to prevent that.

I examine how the parts of your commercial system work together — or fail to — and give you a clear, honest answer to one question: where is commercial value being lost between first attention and closed revenue? You leave with a written diagnosis and a sequence, whether or not we work together afterwards.

Situations that justify a diagnostic.

It is built for founders and senior decision-makers in premium B2B and founder-led businesses who are commercially serious and want to invest deliberately. It is especially useful when:

• Leads arrive, but too few are qualified — and you are not sure whether it is targeting, positioning, or the offer.
• Traffic exists and the site looks good, but enquiries stay weak.
• Marketing and sales describe the pipeline differently and no one fully trusts the CRM.
• Spend keeps rising while qualified, decision-maker conversations stay flat.
• The business runs on the founder, and that dependency has become the ceiling.
• You are about to commit budget to a redesign, a new tool, or a campaign — and want to know it is the right move first.

The whole system, read at once.

Depending on the level, the review moves across the connected parts of the commercial system rather than optimising one channel in isolation:

• Positioning & offer — whether the market understands why to choose you, and at what price.
• Demand & acquisition — whether attention is being created against the right intent.
• Website & conversion — message match, buyer journey, trust structure, forms, and CTAs.
• CRM & pipeline — lifecycle stages, qualification logic, data you can trust, and forecast visibility.
• Sales process & follow-up — qualification, discovery, stage integrity, and speed of follow-up.
• Reporting — whether the numbers reflect reality well enough to make decisions.

A written diagnosis and a sequence.

The deliverable is not a generic report. It is a focused analysis of your specific business: where value is leaking, the likely root causes beneath the symptoms, and a prioritised plan built around one principle — spend leverage where it compounds, and defer what would be premature.

Three depths. Choose by scope.

The right level depends on how much of the system needs examining. Pricing is shown as a range because scope varies with the size and complexity of the business; the exact figure is confirmed after the fit review.

Prices are in euros and exclude any applicable taxes. The diagnostic is a paid engagement, separate from — and not a precondition of — any implementation work that may follow.

Timeline and what I need from you.

What it is — and what it is not.

You own the analysis — the next step is yours.

Some clients take the diagnostic and implement internally or with their existing team. Others ask me to lead the highest-leverage fixes. Both are valid. The diagnostic is designed to make either path a better-informed decision, and there is never an obligation to continue.

The layout above illustrates how a diagnosis is structured. It is a generic example, not a real client engagement, and no figures are shown because none would be verifiable out of context.

Clear answers, before you apply.