Revenue architecture for brands that need more than marketing.
I help premium brands fix lead quality, conversion performance,
sales effectiveness, and operational scalability —
by redesigning the systems behind growth.
Most growth problems
are not caused by
a lack of activity.
The real constraint
is structural.
They are caused by
misalignment
inside the system.
— Tulu, Founder & Revenue ArchitectA structured
path to fit.
Not everyone gets a call. The process is designed to protect your time and mine — engagement begins only from genuine alignment.
Application
A curated form — not a contact form. An intentional first step in understanding your commercial complexity.
Initial Review
I review your application independently — your business, market, digital presence, and strategic fit.
Pre-Call Analysis
Before any conversation, I conduct a preliminary review of your business framework. The eventual call is sharper, faster, more valuable.
30-Min Call By invitation only
If there is strong fit, I invite a complimentary 30-minute call. Not a sales call — a direct, informed conversation about your business.
Accept or Decline
I will be direct. If the engagement is right, I will say so and propose how we move forward. If not, I will tell you clearly.
Onboarding
Deep and structured — data access, team context, commercial review, and priority mapping from day one.
The friction looks
different on the surface.
Leads come in.
Nothing converts.
Traffic exists. Enquiries arrive. But something between first touch and decision is breaking trust before it forms.
The team exists.
The system does not.
People are working hard. Without shared process and pipeline discipline, effort becomes invisible noise.
Marketing runs.
Sales is disconnected.
Budget is spent. Campaigns run. The handoff between marketing and sales is where performance dies quietly.
CRM exists.
Nobody really uses it.
The tool is there. The data is incomplete. Decisions still depend on intuition and the pipeline stays invisible.
Brand exists.
Positioning does not.
Premium product. Unclear message. Competing on price instead of value. Attracting clients who drain energy.
Founder still carries
everything commercial.
Growth is real. But it is entirely dependent on one person. That dependency becomes the ceiling.
These are not channel problems. They are structural failures.
They require a different kind of thinking to solve.
Not channels.
Not campaigns.
A connected system.
Alba Collective approaches growth as an interconnected architecture — not as a list of isolated tasks. Every element of your revenue system is mapped, diagnosed, and redesigned to work together.
See what I fix →
Not a list of services. These are transformation areas — each one built around commercial outcome, not task delivery.
Revenue & Conversion
Full-funnel diagnosis from first touch to closed deal. Where trust breaks, where intent dies, what mechanics need redesigning to convert at a material rate.
Sales Enablement & Performance
Sales teams without discipline, structure, or coaching produce inconsistent results regardless of talent. I work directly with sales operations, communication, and performance mechanics.
Strategy & Positioning
Business diagnosis, market positioning, offer clarity, and competitive differentiation. Building the strategic layer that makes every other element more effective.
Systems, CRM & Automation
CRM structure, pipeline visibility, reporting logic, and operational workflows. Automation that reduces friction, not just complexity. Systems that scale the work that already exists.
Digital Growth & Experience Design
Channel performance, website conversion, UX redesign, customer journey architecture, and digital trust mechanics. Growth that compounds, not traffic that evaporates.
AI-Enhanced Capabilities
AI as infrastructure, not novelty. Decision-support systems, automation intelligence, workflow enhancement, and practical AI integration where it genuinely improves commercial performance.
Not an agency.
Not a freelancer.
Not just a strategist.
Founder-led
every time
You work with Tulu directly. Not an account manager, not a junior team, not a relay race of handoffs.
Strategy and
implementation
Analysis, diagnosis, planning, and execution are not separated into different vendors. Thinking and doing live in the same place.
Business lens
not channel lens
The work moves across sales, marketing, systems, UX, CRM, and team dynamics to find what actually matters.
Selective
by design
Capacity is finite. Impact is the standard. Every engagement receives full attention because that is the only structure that works at this level.
"I only take on engagements
where I can create material impact."
Built from
the inside.
Not observed
from the outside.
Alba Collective was built after years of seeing the same structural failure: shallow execution, junior-led work, fragmented ownership, and no real attention to the mechanics that actually drive commercial performance.
Tulu's background spans architecture studies at Politecnico di Milano, cognitive behavioral psychology, AI systems, UX, business design, and sales — applied across real commercial environments from product brands to B2G operations and an AI decision-making platform for government contracting.
The model exists because the alternatives were not good enough.
This is built for
the right kind of business.
The model is not for everyone. That selectivity is real — and it is what makes the work effective.
- You lead a premium or high-consideration brand
- You operate in B2C, B2B, or B2G
- You are the founder, executive, or senior decision-maker
- You have commercial potential blocked by structural friction
- You want strategic depth combined with direct implementation
- You are ready to share data, numbers, and honest context
- You want long-term improvement, not a short-term campaign
- You are looking exclusively for ad management
- You expect results without structural change
- You are not willing to share internal data or context
- You want task execution without strategic alignment
- You are not the decision-maker in this engagement
- You are focused on low-margin commodity offerings
- You want a traditional agency relationship
Built for brands
that are ready to fix
what is actually
blocking growth.
The application takes five minutes. The review is personal. If there is genuine alignment, we speak directly.